About Eunifi

Transforming the Dealership Experience

We believe car buying should be seamless — for the customer and the dealership. Eunifi was founded to eliminate the friction, paperwork, and compliance headaches that slow down every deal.

100+

Dealerships Served

56K+

Deals Processed

50%

Faster Deal Times
Our Story

Born from the showroom floor

Eunifi was created by people who lived the daily challenges of running a dealership. We watched qualified customers walk out because the process took too long. We saw deals fall apart over compliance missteps and paperwork bottlenecks.
So we built something better — a platform that digitizes the entire sales journey from lead to delivery, keeping every step compliant, consistent, and customer-friendly. Today, Eunifi powers dealerships across the country, helping them close more deals while protecting their business.
  • OUR JOURNEYEunifi launches with a mission to unify the dealership sales process into one digital platform.
  • SOFT-PULL INTEGRATIONPioneered soft-pull credit at the start of the sales funnel, reducing costs and increasing lead quality.
  • CRM PARTNERSHIPSIntegrated with DealerTrack, RouteOne, VinSolutions, and all major industry platforms.
  • NATIONAL SCALETrusted by Chevrolet, Volvo, Nissan, Chrysler, Mitsubishi, and Dodge dealerships nationwide.
What Drives Us

Our Core Values

Every feature we build and every partnership we form is guided by these principles.

Compliance First

Every workflow is designed to meet regulatory standards, reduce red flags, and protect both the dealer and the consumer through a structured digital process.

Customer Centric

We put the buyer at the center. Soft-pull prequalification, a streamlined process, and transparency create trust from the very first interaction.

Speed & Simplicity

We eliminate friction. One unified dashboard, step-by-step digital workflows, and real-time updates keep your team moving and your deals closing.

Security & Privacy

Consumer information and non-public data deserve the highest protection. Eunifi replaces outdated systems with secure, modern infrastructure.

Seamless Integration

We connect with every major CRM, finance platform, and inventory system — CDK, DealerTrack, RouteOne, Experian, TransUnion, and more.

Data-Driven Results

Real-time reporting and analytics give dealerships clear visibility into performance, deal sources, and areas for growth — all from one intuitive dashboard.
Leadership

The Core Team Behind Eunifi

A team of technologists, and automotive industry veterans building the future of dealership operations.

Dan Herbatschek

Founder & CEO

Dan Herbatschek is the Founder and CEO of Ramsey Theory Group and the architect behind Eunifi, leveraging his background as an applied mathematician to bridge the gap between high-level business strategy and technical execution.

Ashutosh

Technology
Leading the development of Eunifi’s platform with a focus on security, scalability, and seamless integrations across the dealer ecosystem.

Theo Theodorou

Partnerships
Ensuring every dealership gets the most from Eunifi through hands-on onboarding, training, and continuous support.

Ready to Get Eunified?

See how Eunifi streamlines, digitizes, and unifies your dealership’s sales process from lead to delivery.
Request a Demo